We have been working, as a technical partner, for a number of years with Gobby Surveys, which bills itself as giving you “more answers” for “fewer questions” and being “the smarter option for qualitative-first surveys”.[1]
This year Gobby ‘soft launched’ to the wider world. It slipped out with a small fanfare as its aim is to grow a stronger relationship with the early adopters to help shape the broader uptake. This aligns with one of the principals of Gobby of putting people at the centre of what they do, which is a natural alignment with how we feel ourselves.
The early responses have been very favourable with a lot of people liking the fact that we have purposefully taken a simpler, cleaner, approach to delivering a complex product and service. The surveys focus on being qualitative and although they contain charts and figures of engagement the primary tools are based around coding for qual analysis and understanding.
Gobby has been working with some groups in academia, health and the community[2] who are strong advocates for people-focussed and lived-experience responses and one of those fed back a case study of how they used the product recently which gave us all a lift as it evidences the strength of our approach.[3]
Some of the numbers show the strength of Gobby as a tool and as an approach. This was a select group who wanted to do focussed peer-weighted research to support “structured, evidence-based community data”, they needed to avoid the fact that: “Traditional paper consultations risked dominant voices and slow manual collation.”
Using Gobby they were able to run a ‘live’ survey session with participants, they put nine participants in a room; for one and a half hours; generated over fifty ideas and mapped those to five important outcomes.
They were able to:
- Surface community needs
- Vote on priorities
- Generate a ranked list of priorities
- Create a structured report was generated “before the room emptied”.[4]
As one participant noted:
“Gobby turned a room of community voices into ranked, funder-ready evidence before we left the building.”
Dr Jaclyn Harron, Lumen Edge Data Consulting
Why don’t you give Gobby a try yourself today at https://gobby.io? There is a free tier that allows you to run a small survey for no cost that has all the features enabled, as the Gobby team like to put it, “what’s the point of allowing people to try something and then tying their hands behind their backs so they don’t touch the goods?”
If you want to talk to someone about how Shadowcat can help you bring your project to market and keep a focus on keeping people at the centre of all you do then drop us a line on any of our socials or via the contact form on the homepage.
[1] To be brutally honest we have more than just a partnership and consider ourselves part of the Gobby team, they seem to love us and it is a mutual affair.
[2] They are not the only people we have worked with, they just are strongly attracted to this method of surveys and it aligns with them more. Our (Gobby’s) belief is that almost all surveys can be done with this approach to give richer, more contextual, understanding.
[3] Who doesn’t like receiving praise of any sort?
[4] How many of us have been in a meeting for 90 minutes that resulted in almost no new ideas and no specific outcome or plan. Gobby enabled a structured meeting with dozens of ideas that were ranked and voted on then formulated into an actionable plan before the end of the meeting!
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